DigiFest 2021

Brand ID & Design

University of Houston
Project Type
Brand ID & Design
Project Year

DigiFest 2021 ID branding & design.

For experimentation with brand ID and design, the University tasked students with creating an Identity System for the University of Houston's upcoming DigiFest event. This project was an exploration into creating systems that could be used across several different products, while still maintaining a unified style and theme. The concept for this design was interconnectivity between all of the different fields within Digital Media, and more specifically, how each department relies on the other to create something greater than the sum of its parts. The colors and type were supplied by the University of Houston's brand style guide, and had to remain consistent, to further solidify these products as a part of a larger bran ID system.

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